7 in 10 carts are never paid for. Often, over one question.
Cart abandonment is the biggest leak in any online store. Here is why shoppers leave, which of those reasons a timely answer can fix, and how to start today on Shopify, where Daguito is now available.
10 fill the cart 7 leave without paying 70.22% average abandonment across 50 studies
In short: according to Baymard Institute, which averages 50 studies, 70.22% of online shopping carts are abandoned. Out of every 10 people who pick a product and add it to the cart, 7 leave without paying. [1]
Some were only browsing. But many leave over something fixable: a question about shipping, delivery or exchanges that nobody answered in time.
Why they leave
Baymard asked shoppers why they abandoned their purchase, leaving out those who were only browsing. Each person could pick more than one reason. [1]
| Reason | % | Can an answer fix it? |
|---|---|---|
| Extra costs too high (shipping, taxes, fees) | 40% | Yes: state the shipping cost before payment |
| Delivery was too slow | 20% | Yes: say when it arrives |
| Did not trust the site with card details | 19% | Partly: explain payments and policies |
| Was asked to create an account | 18% | No: that is a checkout change |
| Checkout was long or complicated | 17% | No: that is a checkout change |
| Returns policy was not satisfactory | 13% | Yes: explain exchanges |
| Could not see the total cost up front | 12% | Yes: work out the total with shipping |
Source: Baymard Institute, Cart Abandonment Rate Statistics. [1]
What an answer can fix
- 01
“How much is shipping?”
It is the number one reason. If the customer knows before checkout, there is no surprise at the end.
- 02
“When will it arrive?”
A clear date carries more weight than a vague promise.
- 03
“What if it doesn’t fit?”
Explaining the exchange policy in one sentence removes the fear of getting it wrong.
Heads up: answers do not fix everything. If your checkout forces account creation or has too many steps, review that part of your store too.
Your store · Chat customer with items in the cart
Hi, I have some sneakers in my cart. How much is shipping to Medellín?
Hi! Shipping to Medellín costs $12,000 and takes 2 to 3 business days.
And if they don’t fit?
You have 30 days to exchange them for another size. Shall I help you finish the purchase?
Yes, let’s do it.
Illustrative example: prices, times and policies depend on each store. The agent answers with your store’s real information.
AI is already selling on Shopify
- Traffic from AI
- ×7 to Shopify stores since January 2025 [2]
- Orders from AI
- ×11 over the same period, according to Shopify [2]
Shopify shared it in its third-quarter 2025 report. Shoppers are now used to asking and getting an answer instantly. The store that answers first is the one that sells. [2]
Daguito is now on Shopify
Your Shopify store now sells with AI.
- Answers questions about products, prices, policies and shipping
- Checks orders and stock in real time
- Recovers abandoned carts
- Installs in minutes, without leaving Shopify
Free plan to get started [3]
Install DaguitoWhat to do this week
-
See how many reach checkout and don’t pay
Your Shopify store reports show how many sessions add to cart, reach checkout and buy.
-
Make shipping and returns visible
On the product page, not only at the last step.
-
Turn on the cart reminder
A timely message brings back whoever left because of a distraction.
-
Answer questions in seconds
At any hour, even when your team is offline.
Your Shopify store can answer on its own.
Daguito is now on the Shopify App Store. It answers questions about products, prices, policies and shipping, checks orders and stock, and recovers abandoned carts. Free plan to get started.
Install Daguito for free